Digital signage technology supplier 1-2-1VIEW and AutoNetTV, a TV channel displayed in waiting rooms of automotive service centers across the United States, have come together to expand the capabilities of AutoNetTV’s network of several thousand sites.

The new IP-based digital signage network, which will initially be rolled out to 150 pilot sites throughout the coming months, will provide Web-based delivery of fresh content to thousands of screens while offering national advertisers a convenient and immediate way to reach key demographics and improve customer satisfaction at the service centers. AutoTV previously used DVD players to display programming. After hours, the same delivery network is used to deliver specialized training to mechanics and service personnel.

The AutoTV network will feature 1-2-1VIEW’s InterFace viewer validation technology, which can monitor and track the quantity and duration of viewership per screen.

Linux-based media players and content management software supplied by 1-2-1VIEW is being installed at AutoNetTV’s head office, from which the network will be centrally managed. The system enables advertisers and agencies to schedule live video, real-time messaging, pre-encoded video and animated graphics on multiple screens across the entire network of subscribing service centers.

The network will also feature 1-2-1VIEW’s InterFace viewer validation technology, which is used to monitor and track the quantity and duration of viewership per screen across the network. This will be offered as a value-added service to advertisers, agencies and service center operators.

For more information, visit www.autonettv.com and www.121view.com.