On April 14, from 9:40 to 10:15 a.m., the presentation “Using Real-Time Feedback to Generate IPTV Revenue” will be presented by David Hunt, VP fs|cdn Americas for Conklin-Intracom.

Hunt will discuss the concept of IPTV real-time sampling and the business opportunities that this capability presents for IPTV providers and advertisers.

Determining the value for TV advertising has relied on a combination of real-time and time-shifted sampling techniques to extrapolate viewer audience sizes, including mechanisms as surveys and selected viewer household monitoring measurements, such as those employed by Neilson. These techniques have been necessary because of the one-way (broadcast) nature of TV. IPTV, however, is by design interactive and consequently supports immediate direct measurement of the reach and effectiveness of TV advertisements.