“Managing the Digital Media Lifecycle” will take place Tuesday, April 15, from 11:10 a.m. to 12:10 p.m. Jim Warner, vice chairman and chief strategist of TM Forum, will be moderating the panel discussion.

Warner will be joined by speakers Lee Chow, director of video product management, AT&T; and Matt Milford, fellow and director of business development, Motorola. They will discuss the purpose of the Content Encounter initiative and its progress to date. Content Encounter highlights the benefits of using standards to create repeatable, reusable ways of doing business with potentially thousands of trading partners, from business drivers such as billing, quality of service management and multiplay service packaging to integration and interface technologies to enable low-cost service delivery and operations — all from a content lifestyle perspective.